Ramesh Roshan Das Guru

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Ramesh Roshan Das Guru

Assistant Professor

Marketing

ramesh.g@iimbg.ac.in

Overview:

Ramesh Roshan Das Guru has a PhD in Management from the University of Geneva, where he worked under the Chair of Quantitative Marketing. Ramesh’s research interest primarily lies in exploring the domain of product quality and its impact on customers’ decision making.  

Academic background:

  • Ph.D. in Management, University of Geneva, Switzerland
  • M.Sc. in Energy Management and Sustainability, EPFL, Lausanne, Switzerland
  • B.E. in Electrical and Electronics Engineering, MIT, Manipal

Affiliations:

  • IIM Bodh Gaya, Assistant Professor
  • IBAS Zurich, Adjunct Faculty
  • HSE Moscow, Adjunct Faculty
  • University of Geneva, Research and Teaching Assistant
  • Steel Authority of India Limited, Junior Manager
  • Infosys, Software Engineer

Teaching Interests:

  • Marketing Analytics
  • Introduction to Marketing
  • Consumer Behavior, Branding
  • Digital Marketing
  • Introduction to Marketing Research

Research Interests:

  • Product Quality
  • Product Defects
  • Brand Attachment

View Research Profile

Peer Reviewed Journal Publication:

  • Das Guru, RR. and Paulssen, M. (2020), “Customers’ experienced product quality: Scale development and validation,” European Journal of Marketing, Vol. 54 No. 4, pp. 645-670 (ABDC A*) https://doi.org/10.1108/EJM-03-2018-0156

Conference Presentation:

  • Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, European Operations Management Association (EurOMA)– Online
  • Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, European Marketing Academy Conference (EMAC)– Online
  • Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, TOURMAN Conference – Online
  • Das Guru RR., Paulssen M. (2020), “Tying, Pleasing or Quality: The effects on intentional and actual brand loyalty in durable products context”, Summer American Management Association (AMA) Conference – Online
  • Das Guru RR., Paulssen M. (2019), “So what’s driving customers’ repurchase intentions and true-repurchases? Not satisfaction or identification, but it’s product-quality stupid! ”, Summer American Management Association (AMA) Conference – Chicago
  • Das Guru RR., Paulssen M. (2019), “What Makes Product Defects Toxic? The Role of Attributions and Severity Perceptions”, Manufacturing & Service Operations Management (MSOM) Conference – Singapore
  • Das Guru RR., Paulssen M. (2019), “It’s Product-Quality, Stupid! -Understanding the Determinants of the Customer Behaviour for Durable-Products”, Production and Operations Management (POMS) Conference – Washington DC
  • Das Guru RR., Paulssen M. (2017), “Customers’ evaluated product quality: A neglected construct in operations management and marketing,” Summer American Management Association (AMA) Conference –San Francisco
  • Das Guru RR., Paulssen M. (2017), “Customers’ evaluated product quality: A neglected construct in operations management and marketing,” Manufacturing & Service Operations Management (MSOM) Conference- Chapel Hill
  • Das Guru RR., Paulssen M. (2017), “Customer’s Evaluation of Product Quality: A Refined and Reliable Measure for Product Quality?”, Production and Operations Management (POMS) Conference – Seattle
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