Ramesh Roshan Das Guru

Overview:

Academic background:

• Ph.D. in Management, University of Geneva, Switzerland
• M.Sc. in Energy Management and Sustainability, EPFL, Lausanne, Switzerland
• B.E. in Electrical and Electronics Engineering, MIT, Manipal

Affiliations:

• IIM Bodh Gaya, Assistant Professor
• IBAS Zurich, Adjunct Faculty
• HSE Moscow, Adjunct Faculty
• University of Geneva, Research and Teaching Assistant
• Steel Authority of India Limited, Junior Manager
• Infosys, Software Engineer

Teaching Interests:

• Marketing Analytics
• Introduction to Marketing
• Consumer Behavior, Branding
• Digital Marketing
• Introduction to Marketing Research

Research Interests:

• Product Quality
• Product Defects
• Brand Attachment

View Research Profile

Peer Reviewed Journal Publication:

• Das Guru, RR. and Paulssen, M. (2020), “Customers’ experienced product quality: Scale development and validation,” European Journal of Marketing, Vol. 54 No. 4, pp. 645-670 (ABDC A*) https://doi.org/10.1108/EJM-03-2018-0156

Conference Presentation:

• Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, European Operations Management Association (EurOMA)– Online
• Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, European Marketing Academy Conference (EMAC)– Online
• Catenazzo G., Das Guru RR. (2021), “Mitigating customers’ dissatisfaction with service failures: A case study on air travelers at the time of COVID-19”, TOURMAN Conference – Online
• Das Guru RR., Paulssen M. (2020), “Tying, Pleasing or Quality: The effects on intentional and actual brand loyalty in durable products context”, Summer American Management Association (AMA) Conference – Online
• Das Guru RR., Paulssen M. (2019), “So what’s driving customers’ repurchase intentions and true-repurchases? Not satisfaction or identification, but it’s product-quality stupid! ”, Summer American Management Association (AMA) Conference – Chicago
• Das Guru RR., Paulssen M. (2019), “What Makes Product Defects Toxic? The Role of Attributions and Severity Perceptions”, Manufacturing & Service Operations Management (MSOM) Conference – Singapore
• Das Guru RR., Paulssen M. (2019), “It’s Product-Quality, Stupid! -Understanding the Determinants of the Customer Behaviour for Durable-Products”, Production and Operations Management (POMS) Conference – Washington DC
• Das Guru RR., Paulssen M. (2017), “Customers’ evaluated product quality: A neglected construct in operations management and marketing,” Summer American Management Association (AMA) Conference –San Francisco
• Das Guru RR., Paulssen M. (2017), “Customers’ evaluated product quality: A neglected construct in operations management and marketing,” Manufacturing & Service Operations Management (MSOM) Conference- Chapel Hill
• Das Guru RR., Paulssen M. (2017), “Customer’s Evaluation of Product Quality: A Refined and Reliable Measure for Product Quality?”, Production and Operations Management (POMS) Conference – Seattle